A host of social media monitoring tools are available to monitor conversations that are relevant to your brand or company. Many of these tools also now offer built-in engagement components that allow you to easily engage in relevant conversations. In addition to ease of use, another key benefit of these tools is that you can also track and measure the conversations you participate in through one easy solution.

This makes social media engagement much easier to manage, but a key aspect is still missing. To fully understand the impact of your social media efforts, you need a true social media measurement dashboard.

Because there aren't any truly robust tools that go beyond monitoring social media to measuring your social media efforts, you'll likely need to create your own dashboard for now. The following are six key metrics that should be part of your social media measurement dashboard.

Author: "There was a time in my life where everything sucked, because I sucked.
I saw how others were shaping their destiny, and I wondered why mine was going down the toilet. Then the moment came where I said: ENough !
To hell with it, I’m going to change this ! "